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商品編號： 616C03 出版日期： 作者姓名： Jan W. Rivkin, Stefan Thomke, Daniela Beyersdorfer 商品類別： Other 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.
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